Whataburger, the iconic fast-food chain that began as a roadside stand in Corpus Christi, Texas, has reached a significant milestone with the opening of its 1,000th restaurant. This achievement will be celebrated at two locations – one in Atlanta, Georgia, and the other in Yukon, Oklahoma – both scheduled to open on Tuesday, January 16.
To mark this historic moment, Whataburger is offering exciting rewards and prizes for its guests. The first two guests at each location will receive Whataburger-for-a-Year, while the first 100 guests will be given branded merchandise.
Expressing gratitude to loyal customers and dedicated staff, Whataburger President and CEO Ed Nelson credited their unwavering support for the brand’s enduring success. He also acknowledged the role of franchise partners in the company’s remarkable growth.
The Yukon location, owned by Vibe Restaurants, marks their second in Oklahoma and is a symbolic recognition of all franchise partners contributing to the brand’s expansion. The 1,000th restaurant milestone will not only celebrate success but also give back to communities.
Whataburger is donating $100,000 to local food banks through the Whataburger Feeding Student Success program. Ten $10,000 donations will be made to food banks across Whataburger’s 14-state footprint, including locations in Arizona, Arkansas, Florida, Georgia, Louisiana, Tennessee, and Texas.
The Atlanta and Yukon restaurants will initially offer 24/7 drive-thru service, with dining room service to follow in the coming weeks. Both locations plan to expand services to include mobile ordering, curbside pickup, and delivery in the following weeks.
Whataburger’s 1,000th restaurant represents a significant achievement in its more than seven decades of existence, and the brand looks ahead to the future with planned expansions in Las Vegas, Nevada, and Greenville, South Carolina.