Duracell to Establish Global R&D Headquarters in Atlanta
Governor Brian P. Kemp announced that Duracell, a leading battery manufacturer, will establish its new Global Headquarters for Research and Development at Science Square in Atlanta, investing approximately $56 million and creating 110 jobs.
Duracell already has a manufacturing facility in LaGrange, Georgia, operating since 1980, and a logistics and distribution plant in Fairburn, Georgia, opened in 2020.
Key Highlights:
- Location: Science Square, adjacent to Georgia Tech’s Midtown Atlanta campus.
- Investment: $56 million.
- Job Creation: 110 new jobs.
- Purpose: Global Headquarters for Research and Development.
- Existing Georgia Presence: Manufacturing in LaGrange (400 jobs) and logistics in Fairburn (275 jobs).
Statements:
- Governor Kemp: “Georgia has set itself apart as a leader in attracting innovative companies with our research institutions, world-class logistics network, and pro-business environment.”
- Dr. Liben Hailu, Duracell CTO: “We’re excited about the opportunities the move to Atlanta will bring and we’re confident this new chapter will strengthen our position as a global leader in the industry.”
- Mayor Andre Dickens: “Atlanta’s transportation infrastructure, diverse talent pool from top-tier universities and a thriving tech ecosystem make the city an ideal environment for corporate innovation and growth.”
- Katie Kirkpatrick, Metro Atlanta Chamber CEO: “Duracell strengthens our region’s powerful reputation as a hub for innovation and furthers Georgia’s growing battery ecosystem.”
- Robb Pitts, Fulton County Board of Commissioners Chairman: “Duracell’s choice to set up its Global R&D Headquarters in Fulton County solidifies Fulton’s leadership in innovation and talent attraction.”
- GDEcD Commissioner Pat Wilson: “For a company like Duracell that is on the cutting edge of innovation, research and development is critical to their long-term success. Locating the new Global Headquarters for Research and Development in Atlanta makes it clear that Duracell sees the State of Georgia as a long-term partner in their success strategy.”
Partnerships:
The Georgia Department of Economic Development’s (GDEcD) Global Commerce team collaborated with Invest Atlanta, Select Fulton, Metro Atlanta Chamber, Georgia Power, and the University System of Georgia on this project.
About Duracell
Started in the 1920s, the Duracell brand and company was acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) in 2016 and has grown to be a leader in the primary battery market in North America. Duracell’s products serve as the heart of devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles. Berkshire Hathaway Inc. is a $250 billion holding company owning subsidiaries that engage in diverse business activities.
